A "cultural war" in the United Kingdom has been kindled when the word "Easter" was quietly removed from the chocolate egg candies being manufactured by companies such as Cadbury and Nestlé.
Cadbury is reported to have changed the name of its "Easter Egg Trail Pack" product with just "Cadbury Egg Hunt Pack." In addition, another product, the Crème Egg, which is marketed as only being available during Easter, now has no indication of the holiday at all; it only indicates the period of availability of the product.
Nestlé, too, now calls its supposedly Easter candies as "Large Milk Chocolate Egg with Quality Street inside" and "Milkybar White Chocolate Egg," instead of "Quality Street Easter Egg" and "Milkybar Easter Egg," respectively.
The Meaningful Chocolate Company, an advocacy group in the United Kingdom that aims to "reintroduce Easter eggs and Advent calendars featuring Nativity scenes in the mainstream market," according to Religion News, demanded that these manufacturers put the word "Easter" back on the package labels.
"It's deeply disappointing and shameful that some of the biggest companies (they include Cadbury and Nestlé) are censoring the countries' old tradition...It shows they're insensitive and uncomfortable with the Christian faith," said David Marshall, the CEO of the advocacy group.
He also cited secularization as the main motive for these companies to remove "Easter" from the product names.
"A lot of businesses are not comfortable with the religious aspect of the festival. If they want to make their product as attractive to as many people as possible it could well be that they want to remove references to the Christian festival because that will be seen as attaching to one faith tradition," Marshall told the UK Telegraph.
It seems that majority of the British actually do agree with the sentiments of the Meaningful Chocolate Company.
A recent poll conducted by YouGov showed that only over 11 percent or 1 in 5 people in the United Kingdom were in agreement with the act the removing "Easter" from the packaging of the chocolate eggs, as reported by Premier.
Last Friday, Conservative Party politician, Bob Blackman, also weighed in on the issue during a session in Parliament by saying that he is concerned that "we never see the word 'Easter.' They are just chocolate eggs. It is time we restored the 'Easter' to Easter eggs," as quoted by Express.
Meanwhile, both Cadbury and Nestlé denied claims that they have specific policies that are motivated politically or religiously that caused the word "Easter" to be dropped from their products.