Starbucks holiday cup stirs LGBT controversy on social media

Starbucks' holiday cups for this year, which were launched in October, are making noise on social media over speculations that the two pairs of hands featured in the prints belong to a lesbian couple.

(REUTERS / Leonhard Foeger)A Starbucks logo is seen at a Starbucks coffee shop in Vienna, Austria, December 27, 2016.

The speculations started after an article published by Buzzfeed suggested that the hands seen on the prints of Starbucks' holiday cups might be "gay." Aside from two people holding hands, the cups also had holiday mittens, gifts, and Christmas trees in its design, Fox News detailed.

The speculation about the hands belonging to a lesbian couple may have stemmed from a Starbucks video campaign announcing that the holiday cups were coming back. The video, which said the holidays have different meanings for everyone, showed two women holding hands while standing at a table.

Twitter has been abuzz with various feedbacks about Starbucks' new holiday cups. Some were delighted with the "new festive ad with a lesbian couple," and there was one who also requested a Lady Gaga print.

However, there were also those who criticized the holiday cups and called for a boycott on Starbucks because of the alleged lesbian twist to its Christmas campaign.

While Buzzfeed has asserted that Starbucks' holiday cups had an LGBT agenda, the coffee maker itself has not confirmed the hypotheses. The company issued a statement saying it aimed to bring inspiration to all their customers during the holidays while being inclusive to all backgrounds and religions at the same time.

Starbucks' holiday cups have become a point of controversy for many people. In 2015, it drew flak for releasing a simple red holiday cup that others interpreted as the company's version of a "war on Christmas," CNBC reported.

Like what happened recently, some social media users called for a boycott on Starbucks at the time because of the simplistic red cups which allegedly reeked of too much political correctness. However, there were also those who downplayed the issue and launched the hashtag #ItsJustACup.