Whole Foods hits back at gay pastor's alleged cake hoax

Whole Foods fights back against a gay pastor's claim that one of its stores sold him a cake with an anti-gay message written on it, by releasing the security footage of the incident.

(Reuters/Carlo Allegri)A Whole Foods Market store logo is pictured on a building in Boca Raton, Florida. March 19, 2016.

Pastor Jordan Brown of the Church of Open Doors recently posted a video alleging that he had ordered a cake from a Whole Foods Texas outlet and requested to have the phrase "Love Wins" written on it. However, he says the cake he was given bore the words "Love Wins F**," The Blaze recounts.

In his video, Brown said the packaging of the cake still has its seal because he had not yet opened the box. He also cried foul over the alleged "discrimination" committed against him.

Brown then sought legal help from the Kaplan Law Firm to sue Whole Foods over the incident. But the company maintains that their bakery team member gave him the cake according to his specification. The firm also pointed out that Brown would have seen right away the message on the cake through the packaging's clear portion.

On Tuesday, Whole Foods filed a counter-lawsuit against Brown and Kaplan, alleging that the whole cake issue is nothing but a hoax. The company is suing them for up to US$100,000 in damages, Fox News reports.

"Mr. Brown admits that he was in sole possession and control of the cake until he posted his video, which showed the UPC label on the bottom and side of the box," Whole Foods said in a statement. "After reviewing our security footage of Mr. Brown, it's clear that the UPC label was in fact on top of the cake box, not on the side of the package. This is evident as the cashier scans the UPC code on top of the box."

The company then posted on YouTube an unlisted video showing the security footage during the time Brown bought the cake. Whole Foods says it stands by the statement of the employee who handled Pastor Jordan Brown's order, who is also reportedly a member of the lesbian, gay, bisexual, transgender, and queer (LGBTQ) community.