YouTube's new advertising policy reportedly targets Christians and conservatives

YouTube implemented a new advertising policy in March which allowed viewers to control the ads that they see, but this new strategy may reportedly have a negative impact on videos posted by Christians and conservatives.

(REUTERS / Lucy Nicholson - RTS5JDA)A man walks past a YouTube logo at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015.

In an email sent to The Christian Post on Sept. 10, a spokesperson for YouTube said their new advertising strategy gives advertisers more control over the kind of content that they paired with their ads. Unfortunately, it also affected not only posts by conservatives but also by both left and right political channels.

However, the representative for the video-sharing site admitted that there were some flaws in the system, so they asked those who felt that they were incorrectly classified to appeal for a manual review of their video.

"Sometimes our systems get it wrong, which is why we've posted several blogs and in-product notices suggesting creators appeal if they feel we made a mistake," the YouTube spokesperson said. "Channels of all types — gamers, vloggers, political channels on the right and left — have successfully appealed demonetizations."

In the last few months, several conservatives have complained about the unjust demonetization of their videos on YouTube. Some said their videos were denied monetization or classified as "unsuitable for all advertisers."

Christian homeschool mother Elizabeth Johnston, who runs "The Activist Mommy" blog, complained that YouTube rejected her requests to have her videos monetized. Dr. Michael Brown of the "AskDrBrown" account also said most of his videos were demonetized, causing their advertising revenue to be slashed by more than 65 percent.

Catholic Online said YouTube took its cue from the Southern Poverty Law Center and had taken down content it considered as "inappropriate or offensive," resulting in the suppression of some mainstream news. The Catholic website said some of its Bible readings on the video-sharing website have been affected by this censorship.

YouTube has the right to either ban or restrict certain content based on its own assessment, since it is a private video-sharing platform. However, Catholic Online lamented that even videos containing broad content that clearly do not violate community rules were now being censored.