Church leaders across Ireland have given their full support to a Christian bookshop owner's campaign to share the true spirit of Easter.
Julie Carvill, who runs the bookshop in Co. Wicklow, created the "Happy Easter Egg" campaign in response to what she sees as the growing secularization of Easter.
"The Happy Easter Egg is about telling the true story of Easter in a way that children can easily understand," Carvill said.
She was inspired to create the egg after noticing that the Easter eggs in her local supermarket had nothing to do with Jesus.
Last year, British Prime Minister Theresa May condemned Cadbury's choice as "ridiculous" when the company decided to drop the word 'Easter' from its annual egg hunt.
"I read some years ago about a survey taken where they'd asked schoolchildren what Easter was about. There were quite a few of them who said it was the Easter Bunny's birthday," Carvill said.
The "Happy Easter Egg" has been backed by leading figures from the Church of Ireland, the Methodist Church in Ireland, and the Catholic Church in Ireland.
Harold Miller, the bishop of The Church of Ireland of Down and Dromore stated that the truth of the resurrection of Jesus, as celebrated during Easter, is "right at the heart of the Christian Gospel."
He added that the Easter Egg represented the new life and rebirth, so Carvill's "Happy Easter Egg" is a perfect way to share the resurrection story.
Heather Morris , former president of the Methodist Church, said that the "Happy Easter Egg" was delightful as it explains "the real meaning of Easter" for everyone.