Jaguar impressed the public when it recently published its newest commercial for Jaguar F-PACE, which featured a mathematician and a watch application to represent its sport utility vehicle (SUV).
Great physicist and mathematician, Stephen Hawking, appeared in the commercial of Jaguar F-PACE, the first-ever British luxury SUV from Jaguar. The ad campaign was captioned "British Intelligence with Stephen Hawking." Jaguar released the video together with the statement, "Hawking is perhaps the greatest representation of British Intelligence, revered the world over for his intellect, creativity and elevated performance."
Stephen Hawking, former Lucasian professor of mathematics at the University of Cambridge and author of international bestseller "A Brief History of Time," is now the Dennis Stanton Avery and Sally Tsui Wong-Avery director of research at the Department of Applied Mathematics and Theoretical Physics and the founder of the Centre for Theoretical Cosmology at Cambridge.
The said commercial reveals the Jaguar Activity Key — the waterproof wristband that comes with the model, which is another proof of intelligence integrated with the new SUV. This will be the second control key of the owner. The Jaguar Activity Key reportedly cost $400.
The British carmaker introduced and demonstrated its new Android Wear watch application on F-Pace model at the Wearable Technology Show 2016 held in London on March 15-16. This app enables users an enhanced level of control over the F-PACE vehicle. In a post published by Jaguar, Leon Hurst, head of connected and digital car marketing at Jaguar Land Rover, said, "This expansion of connectivity brings all the functionality of our Apple Watch app to Android devices and underlines Jaguar Land Rover's dedication to its Connected Car Vision."
According to the post, the Android Wear watch app will enable drivers to lock and unlock the door from their watches. The car owner does not need to go near the car to unlock the door, making it convenient in situations where a family member or friend needs to enter or get something from the car. The app can also be used to manage the car temperature, check fuel levels, and car location. This is a very helpful device for the driver who sometimes forgets his parking space.
The Jaguar F-PACE is set to be out in the market on the second half of this year.