The Evangelical Alliance of the United Kingdom has launched a new digital initiative aimed at engaging spiritually curious young adults, as leaders say openness to faith among younger generations is rising.
The platform, called Ethos, is a free, quiz-based resource designed to help users explore questions of identity, purpose and belief, while introducing simple spiritual practices rooted in the teachings of Jesus. It forms part of the Alliance’s wider Being Human project, which seeks to address cultural questions about meaning and human identity from a Christian perspective.
Peter Lynas, U.K. director of the Evangelical Alliance and co-lead of the Being Human project, said the initiative responds to what he described as a noticeable shift in spiritual interest among young people.
“Something’s shifting,” Lynas said in a video posted on X. “More young people are spiritually open than we’ve seen in a generation. They’re reading the Bible, they’re asking real questions. They’re curious about Jesus.”
He added that while entering a church building can still feel like a significant step, Ethos is designed to meet people earlier in that journey. “We built something for the step before that step,” he said.
According to Lynas, the platform begins with a short quiz that takes about five minutes to complete, offering users insights into how their values and habits align, along with a suggested spiritual practice they can try immediately. The process is intentionally low-threshold, with no sign-up requirement or long-term commitment.
In a separate video message directed at church leaders, Lynas said the initiative builds on growing spiritual openness among young adults. “Young adults are more spiritually open than they have been in years, and the Being Human project exists to meet this moment,” he said. “Our latest initiative, Ethos, is designed for the spiritually curious.”
Katherine Brown, co-lead of the Being Human project, explained that the platform is structured to guide users over several weeks. “You take a short quiz to discover where your habits and values don’t quite line up, you receive personalized insights into how you’re wired, then a simple spiritual practice to try,” she said.
Over a four-week period, users are gradually introduced to deeper aspects of the practices and their Christian foundations. Lynas emphasized that the aim goes beyond self-improvement. “The goal here isn’t self-improvement,” he said. “It is that through these practices, people take their next step on the journey towards Jesus.”
Brown described Ethos as a practical tool for churches seeking to engage young adults in their communities. “Ethos gives you something simple and shareable to put in the hands of young adults in your community,” she said. “Something to help them explore faith and invite their friends to do the same.”
The initiative emerges from the Being Human project, co-founded by Lynas and Jo Frost, which explores the question of what it means to be human through four key dimensions: identity, relationships, reality and purpose. The project has previously produced a book and podcast addressing cultural and theological questions.
Ethos translates that framework into a digital pathway, allowing users to reflect on areas where their beliefs and lived experiences may be out of alignment. Each user receives a profile and suggested practices connected to the four themes, encouraging what the project describes as “small, habitual ways of living” drawn from biblical wisdom.
The platform is designed to be accessible to a wide audience, including those who do not identify as Christians. Its creators say it offers a space for individuals to explore questions of meaning and personal identity without requiring prior commitment to faith.
“Whether you would call yourself a Christian, something in between, or aren’t sure what you believe, Ethos is for you,” the project states on its website.
The launch is part of a broader strategy by the Evangelical Alliance to equip churches to engage a changing cultural landscape, particularly among younger generations who may be open to spirituality but hesitant to engage with institutional religion.
By focusing on personal reflection, accessible practices and peer-to-peer sharing, Ethos aims to bridge that gap, offering what its creators describe as a starting point for deeper exploration of Christian faith.
